![]() The truck’s 2019 unveiling veered off course when a window that was touted as unbreakable was spider-cracked when hit by a big metal ball, which prompted an expletive from Tesla CEO Elon Musk. Tesla has made aggressive price cuts across its portfolio in recent months as competition heats up and major automobile producers shift production toward electric vehicles. The lower prices were announced two days after Tesla said its first production Cybertruck electric pickup had rolled off the assembly line, though nearly two years behind the original schedule and with little information about how much they may cost. “We’ve continued to work in the background to improve accessibility and affordability to help to lower prices for our customers and shorten the wait times for their new F-150 Lightning.” “Shortly after launching the F-150 Lightning, rapidly rising material costs, supply constraints and other factors drove up the cost of the EV truck for Ford and our customers,” said Marin Gjaja, chief customer officer, Ford Model e. When Ford introduced the F-150 Lightning in April 2022, it set the price of the Pro model at $39,974, excluding destination fees, followed by several price hikes. The Lariat 510A's MSRP will decline to $69,995 from $76,974. The updated MSRP for the Pro model, its lowest priced electric pickup, will be $49,995, down from $59,974. said Monday that final upgrades at its Rouge Electric Vehicle Center in Dearborn being completed now will lead to greater availability of a built-to-order truck as early as October at a manufacturer's suggested retail price closer to initial Lightning pricing. Ford sort of seems to go through these cycles every 20 years or so, repeat manner.The sticker price on Ford's F-150 Lightning electric pickup is being lowered by thousands of dollars due to increased plant capacity, falling costs for battery raw materials and internal efforts to scale production by the Detroit automaker.įord Motor Co. It's worth mention, Ford through-out its history, waxes and wanes, I mean it periodically innovates sometimes biggly - yet between those periods of innovation, there also are periods of decline where Ford seems for a time to forget a need for periodic innovations which ultimately lead it to trouble - triggering another spurt of innovation. I agree with you, Ford has now pulled one over Tesla - with their truck. The believe that Tesla is different, I believe clearly has now been proven wrong. I suspect this is what Tesla hasn't understood - the need for planned model replacements, regules ones like every other car manufacturers. However neither is going to last forever either, without substantive design changes. Model 3 yes is still a strong seller, so is Y. IMHO also that big press, is a mistake, as it renders it more expensive, to change the basig design in how it looks, it only works if same design can be produced for a long time without significant design alteration however I never believed - the fan base - that Tesla would brake the mold, meaning it never would need to change the basic looks of their cars, in other words design entire new cars, because looks had gone obsolete in eyes of buyers - however that's what I reckon has happened to Model X and S. In a believe, they'd never grow old-look from buyers point of view. It ever surprised me, the believe - that Tesla would be ever green, be able to continue make same models forever without any significant design changes. However, any least look at markets round the world - I refer not just for BEV's rather for broad car market, that if one looks at car designs - trends, how makers ever appear to need to, redesign their cars periodically, to maintain buyers enthusiasm. There has been clear hubristic believe at Tesla, that their designs are ever-grean, thus buyers shall never come to perceive 'em as old in the tooth, thus they can churn 'em out - forever without appreciable alteration of overall design no matter that the cars have been improved technoligically. ![]() But it seems, Tesla is repeating known past mistakes made by well some historic car-makers. It was inevitable - I never criticized Tesla fans for anything else, but what I felt was their - over-strong believe, Tesla would never falter. Not surprised, X and S now are old in the tooth so to speak, newer designs are around from elsewhere - thus people are now looking elsewhere. ![]()
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